AI that does real work on your website.
We build website chatbots, searchable photo libraries and self-running client processes for South African businesses, and we make sure AI search tools like ChatGPT can actually find you.
What we build
Practical AI that plugs into the website you already have. Every project is checked by a person before it goes live, and quoted at a fixed price before we start.
Website chatbots
A chatbot trained on your own pages, price lists and FAQs. It answers questions at 10pm, says so when it doesn't know, and sends the lead straight to you.
How our chatbots workAEO: get found by AI search
More people ask ChatGPT, Perplexity and Google's AI answers instead of searching. We rework your site so those tools can read it, trust it and mention you.
What AEO isAI website audit
A plain-English check of how ready your site is for AI search and AI tools, with a short list of fixes ranked by impact and effort. No 80-page PDF.
What the audit coversAI image tagging
AI looks at every photo in your library, tags it from a list built with you and writes proper alt text. Your team searches thousands of images in seconds.
See how it worksProcess automation
Turn "please fill in and send back" into a client login that formats, brands, names and files every document for you. Built on WordPress, so there's no lock-in.
Read the case studyChatGPT ads setup
ChatGPT now carries ads. We get your landing pages and conversion tracking ready, so every click you pay for is measured and lands somewhere that converts.
What's involvedHow a project runs
Small steps, real numbers, no surprises on the invoice.
Chat
Tell us what's slow, repetitive or invisible in your business. We'll tell you honestly if AI is the right fix.
Audit and quote
We look at your site and process, record a baseline, and send a fixed-price quote with a clear scope.
Build and test
We build on a staging copy, try hard to break it, and only then put it live on your site.
Measure and improve
We check the numbers against the baseline and keep tuning, especially in the first month.
Why Clicks Count
- It's already running for clientsChatbots, image libraries and automated client portals are live on real South African business sites today.
- A person checks everythingAI drafts, we decide. Nothing goes live on your site without one of us reviewing it.
- Your website, not a new platformWe build on WordPress, the site you already have. No extra software to learn, and you're never locked in.
- Around 300 sites under our careWe've been building and looking after websites for years. AI is part of how we work, not a side project.
- Fixed pricesYou know the cost before we start.
"AI should make your team better, not make your team smaller."
The Clicks Count team, Cape TownQuestions people ask
Do I need a new website to use AI?
No. Almost everything we do plugs into an existing WordPress website, whether or not we built it. A chatbot, AEO fixes and image tagging all work on the site you have now.
How much does it cost?
Every project is quoted at a fixed price after a short chat about what you need, so you know the cost before we start. Chatbots also have a small monthly running cost, which depends on how much they're used.
Will a chatbot make things up?
Ours are set up to answer only from the information you give them. If the answer isn't there, the chatbot says so and offers to pass the question to you. We test every bot hard before launch and read the conversations with you for the first few weeks.
What is AEO, and do I need it?
AEO stands for answer engine optimisation. It's the work that helps AI tools like ChatGPT, Perplexity and Google's AI Overviews understand your business and mention it in their answers. If your customers ask AI tools for recommendations, you need it.
Is my business data safe?
We keep API keys on our own servers, never in the browser, and we're careful about what goes into any AI tool. Your data isn't used to train AI models, and we build with POPIA in mind.
Can you work on a site someone else built?
Yes. We work on WordPress sites of every age and builder. We'll start with an audit so we both know what we're working with.
Read more from our blog
Plain-English posts on how we use AI for our clients.
Not sure where AI fits in your business?
Tell us what eats up your week. We'll come back with what's worth automating, what isn't, and a fixed price.