by Kate | Oct 19, 2026 | AI & Automation
ChatGPT ads3 min readA year ago, if you’d told us we’d be setting up ad campaigns inside ChatGPT, we’d have laughed. Then this month we did exactly that, for one of our clients.In shortChatGPT now has ads. Clicks Count recently set up a... 
by Kate | Sep 29, 2026 | AI & Automation
Case study2 min readWriting about AI is easy. We’ve just written a whole series about it. Proving it actually makes a difference is harder.So we’re doing it in public.One of our clients very kindly agreed to let us run everything we offer on their live... 
by Kate | Sep 15, 2026 | AI & Automation, SEO
AEO3 min read”AI audit” sounds a bit like a robot coming to inspect your website with a clipboard. It isn’t that, we promise.It’s a proper look at how ready your site is for a world where AI tools increasingly sit between you and your... 
by Kate | Aug 31, 2026 | AI & Automation, SEO
AEO3 min readFor most of our careers, the goal was simple. Get onto page one of Google. Everyone wanted it, everyone sold it.That still matters. But watch how people search now. More and more of them type a full question into ChatGPT, Perplexity, Copilot, or just read... 
by Kate | Jul 28, 2026 | AI & Automation, Website Maintenance
Website care3 min readPeople sometimes ask how a small team looks after roughly 300 websites. The honest answer is years of good systems, a lot of coffee, and lately, AI.We want to be clear about what we mean by that, though. AI hasn’t replaced anyone here.... 
by Kate | Jul 7, 2026 | AI & Automation
AI, honestly3 min readWe hear this at least once a week. “Oh, we’ll just use ChatGPT for that.”And sometimes that’s completely right, and we tell people so. But sometimes it’s a bit like saying “we’ll just use Excel”... 