Clicks Count is a leading web development agency based in Cape Town. Our team of dedicated professionals brings together a wealth of experience and expertise in web design and development. We take immense pride in our ability to stay ahead of the curve, constantly adapting to the latest trends and technologies. With this in mind, we are building websites differently – with an SEO-first approach.
In the rapidly evolving digital landscape, having a website is essential for any business wanting to establish a strong online presence. However, just having a website is not enough. We have seen time and time again how clients build a website and nothing changes in their business. To truly succeed in the digital space, it’s crucial to ensure your website ranks well on search engines and attracts relevant traffic. That’s where the SEO-First approach comes in. This unique methodology revolutionises website development by prioritising SEO research, keyword analysis, and content planning from the outset, leading to better results and increased online visibility.
Understanding the SEO-First Approach
Unlike conventional website development methods, Clicks Count’s SEO-First approach places a strong emphasis on search engine optimisation from the very beginning of the web development process. Rather than treating SEO as an afterthought or a separate process conducted after website completion, the SEO-First approach seamlessly integrates it into every step of the development journey. The website is built around the SEO research done.
Step 1: Comprehensive SEO Research
The foundation of the SEO-First approach lies in thorough SEO research. This step involves delving into the business’s niche and market to identify relevant keywords and phrases that potential customers use to find products or services offered. A detailed analysis of competitors’ websites helps discover their SEO strategies and understand what works best in the industry.
Step 2: Keyword-Centric Content Planning
With the valuable insights gained from our SEO research, the next phase involves creating a content plan that aligns with the identified keywords and phrases. By integrating these keywords into the website’s headings, meta tags, and page content, the website can be optimised to rank higher in search engine results pages (SERPs) when users search for specific queries related to the business.
Step 3: Collaboration with UX and Graphic Designers
Once the content plan is in place, the SEO-First approach brings together the expertise of UX (User Experience) designers and graphic designers. The seamless collaboration ensures that the website’s design not only appeals visually but complements the content and aids in delivering an optimal user experience. This user-centric design approach ensures that visitors find what they are looking for quickly, reducing bounce rates and enhancing engagement.
Step 4: Building the Site
With well-structured content and a visually appealing design, our developers start the website development. The integration of SEO elements from the beginning ensures that the website is set up for success right from go-live.
Benefits of the SEO-First Approach
1. Enhanced Search Engine Visibility: By targeting the right keywords and optimising content accordingly, the website has a higher chance of ranking prominently in SERPs, leading to increased organic traffic.
2. Improved User Experience: By making the user experience a priority in the design phase ensures that visitors can easily navigate the site, leading to user satisfaction and better chances of conversion.
3. Long-Term Sustainability: Since SEO is integrated from the beginning, the website is less likely to require major overhauls in the future to improve search rankings, saving both time and resources.
4. Competitive Advantage: A website built with the SEO-First approach is more likely to outrank competitors in search results long-term, giving the business a competitive edge in the online space.
Clicks Counts SEO-First approach to website development represents a paradigm shift in how we create successful online platforms. By conducting SEO research, keyword analysis, and content planning at the inception of the project, businesses can ensure their websites are strategically optimised for better search engine rankings and improved user experience. This approach ensures long-term sustainability, increased online visibility, and a significant advantage over competitors. So, if you’re considering building a new website or revamping an existing one, contact Clicks Count as the SEO-First approach is undoubtedly the way to go.