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SEO Basics for WordPress Website

In this training, we will cover the fundamental aspects of SEO and how to implement them on WordPress websites. Whether you’re a beginner or have some experience with SEO, this training will provide you with practical tips and best practices to help your website rank higher in search engine results pages (SERPs) and attract more organic traffic.

Target Audience: Business owners interested in improving the SEO of their WordPress website.

Tools Needed: Attendees should have access to their own WordPress website and Google Analytics account, but no other tools are required.

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  • Introduction to SEO: Understanding the basics of SEO and why it’s important for your WordPress website.
  • Keyword Research: How to identify the right keywords and key phrases for your content and how to use them strategically throughout your website.
  • On-page SEO: Tips and tricks for optimising your website’s pages, including metadata, content, and images.
  • Technical SEO: Overview of technical aspects of SEO, such as site speed, mobile-friendliness, and website architecture.
  • Link Building: Strategies for building high-quality inbound links to your website, including outreach and content creation.
  • Analytics and Reporting: How to track your website’s performance using Google Analytics and other tools, and how to use the data to improve your SEO efforts.
  • Q&A: Time for attendees to ask questions and get personalised advice from the presenter.
  • Presenter: Our presenter is a digital marketing veteran with 19 years of professional experience in creating and executing online marketing programmes for clients in Southern Africa, Australia, Asia, Europe and the Americas.
icon Bring a laptop or let us know if you need to rent one
icon This course is run as a group in Cape Town Southern Suburbs
icon This course is run over Skype or Zoom
icon Half Day
icon R4599 + VAT
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