Copywriting
We Do it All – Brand New Content Creation, Editing & Proofreading
Websites, blog posts, newsletters, presentations, social media posts, brochures and eBooks all need great content – the right words to go with amazing imagery. Carefully considered text that makes sense for the relevant platform.
Our writers have written for many industries over the years and are experienced in producing suitable messages for the intended audiences (solutions that keep the search engines happy too).
We can do the research and write from scratch, work with rough drafts you have prepared, or simply proofread content you are already pretty much happy with.
Our suite of specialist services enables us to achieve all of the above timeously and within your budget. Location wise, we may be based in Cape Town, but we service clients the world over.
Are you ready to become one of many happy Clicks Count clients? Then just complete the basic enquiry form top right.
Want to see examples of our work? Look here.
Clicks Count can fulfil your content needs on a one-off, ad hoc or ongoing/retainer basis.
Learn more about our content services below, solutions born in Cape Town, shared across the globe.
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Website Content
We can assist with brand-new content, a content refresh, some editing or simply proofreading of existing content. It all depends on your needs and preferences. For example, you may have text for ‘Our Services’ but require content for an ‘About Us’ page. Or you have products for an eCommerce store that still need appealing descriptions. If your brand or business is just starting out, we can guide you on best practices and getting website content right from the start.
Not only can our clever copywriters create web content that will appeal to your site visitors, but they can ensure the content is optimised for search engines as well. Clicks Count can even set up and maintain your blog which is a solution we discuss below.
Blog Post Content
Blog posts have many benefits. They can: increase traffic to your website, lead to sales, form part of your social media strategy, increase awareness, build trust, establish you as an expert or industry specialist, set you apart from your competitors and help with your SEO (search engine optimisation) efforts. Plus, while you are sharing tips and educating customers/clients, you are also contributing to your industry. Also, if you have company news, instead of updating your website every time, you can simply upload a blog post. A convenient solution.
The thing is, not everyone has time to write and upload blog posts. That is where we come in. We can set up your website’s blog and keep it active with fresh posts that resonate with your readers and contribute to your goals. Leave the ideas, strategies, writing, uploading and scheduling to us.
Newsletter Content
eNewsletters are powerful digital marketing tools. Get them wrong and your readers will keep unsubscribing. Get them right and you have a direct channel to promote your brand/company and nurture relationships on a weekly or monthly basis.
Our copywriters will craft content that is relevant to your audience – whether that be industry updates, new product/service announcements, useful tips, exciting promotions, upcoming events or perhaps a combination of the above. Our designers will then turn the text into something beautiful that gets programmed and delivered straight to the inboxes of everyone on your database. Like blog posts, newsletters can increase leads and sales, complement other digital efforts and keep your brand/company top of mind.
Editing and Proofreading
Poor writing, unnecessary mistakes and seemingly unimportant inconsistencies can look unprofessional and hurt your brand or company. We have a simple solution to prevent this: professional editing and proofreading.
Editing is about improving quality and style. It typically entails making content more appealing and digestible by enhancing language and improving readability and flow, all while ensuring accuracy, consistency and clarity.
Proofreading – the final stage – typically involves removing and fixing spelling, grammar and punctuation errors.
We can also assist with formatting, that is, the presentation side of things, if that is a solution you are interested in.
Other Content Needs
We can also provide you with content (and designs) for digital brochures, eBooks, presentations and social media posts. Simply share your desires and we will provide the solutions.
OUR
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FAQs
What is Copywriting / Content Writing?
Copywriting – copy being the industry term for words – entails writing text for marketing materials (e.g. advertisements, brochures, newsletters, presentations and press releases) as well as for various platforms (e.g. websites, blogs, social media accounts and digital magazines).
What is Copywriting / Content Writing?
Copywriting – copy being the industry term for words – entails writing text for marketing materials (e.g. advertisements, brochures, newsletters, presentations and press releases) as well as for various platforms (e.g. websites, blogs, social media accounts and digital magazines).
What is SEO Writing?
The goal of SEO (search engine optimisation) writing – that is, using certain keywords, phrases and other methods – is to rank well on search engines such as Google. In a nutshell: optimising content for search engines.
How Much Do Copywriting Services Cost?
It all depends on your requirements. Writing new content takes longer than editing existing content and editing takes longer than proofreading prepared content. Once we have an idea of your needs, we will quote accordingly.
Who will Manage my Website Content and/or Blog Content?
We can assist with website and other content on a retainer basis or quote and invoice you as needed / on an ad hoc basis. If you want to learn how to manage your own website, find out more about our WordPress Courses here (virtual classes or in-person training in Cape Town). A clever solution for future website management needs.
How Long Does it Take to Write Content?
It really all depends on what you require – the number of pages, amount of content per page, complexity of the content, etc. A site with an online shop, for example, will take longer to complete than a four-page website featuring just a Home-, Services-, About Us- and Contact page. With a Clicks Count specialist by your side, you will have your website content in no time, without affecting on quality.
Can I See the Content Before it Goes Live?
Definitely. Part of our process is sending content for your approval and sign-off.
Can You Assist with Newsletter Writing, Designing, Sending and Monitoring?
Yes. We are experts at writing, designing, sending and monitoring newsletters. Plus we ensure POPIA compliance.
What if I Already have Content and Just Want a Refresh?
No problem. We can use what you have and get you where you want to be.
What if I Want a Brand New Website?
We can do the writing, web design and development!
How Long Does it Take to Rank Well on Google?
Once your website content and other aspects have been optimised (i.e. once your website is SEO-friendly), it can take anything from 3 to 12 months to rank – if you continue to put in the work, e.g. write blog posts. We truly recommend outsourcing SEO to a reputable specialist.
Will New Content / a Content Refresh Affect My Google Ranking?
Because we follow the recommended steps, a content refresh should not affect your Google ranking. In fact, it may improve it.