MONTHLY MAILERS

Newsletters

A Great Way to Stay Top of Mind & Engage!

The kind of newsletters we are talking about are emails or publications sent out regularly by brands, companies or organisations to their prospective and/or existing clients or customers – who have opted in to receive communications, of course.

Content in newsletters can range from updates on products or services and promotions, to industry news and trends. As a marketing tool, this solution is typically used to create or promote brand awareness and engage with clients/customers.

Clicks Count offers digital newsletter services and solutions which include design work, development, scheduling and monitoring. With regards to monitoring, the metrics (or insights) you should be interested in are the click-through rates, conversions, database growth, forwarding rate, delivery rate and your overall return on investment (ROI).

To find out more about metrics, be sure to check out our frequently asked questions section below.

While Clicks Count is based in beautiful Cape Town, we can meet (and hopefully exceed) your needs and expectations whether you are in Cape Town, the North Pole or Hawaii. Granted you have an internet connection, there is a solution in sight.

To reach out to us, fill out the handy enquiry form on this page (check top right). As a specialist, we would love to create newsletters you are proud to send to your database.

Find out what goes into creating a newsletter below.

P.S. We offer a range of other digital services you can explore in the navigation above. If you are in Cape Town or surrounds and would like to meet up in person, please let us know.

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How to Go About Creating Newsletters

Creating content for a digital newsletter on a regular basis (and managing the scheduling and monitoring) can be a challenging and time-consuming task. Yet it is essential for building brand loyalty and engaging with your subscribers. That is why most companies outsource this service.

Here are some of the steps we take (and solutions we present) to create content for our clients’ newsletter:

1. First, we ask our clients to identify their target audiences

This will guide our research to help us figure out what type of content will resonate with them. Is there a problem you can solve for them with a product or service? Is there a unique solution you can provide? How do you provide value? Etc.

1. First, we ask our clients to identify their target audiences

2. We also ask our clients to define their goals

For example, do they want to drive traffic to their web pages or become known as the go-to provider of a particular solution. When we have clear goals to work towards, we can use the metrics (insights) to see how effective the newsletters are and adapt them accordingly.

3. Then the ball’s in our court, which means it is brainstorming time

We will come up with a strategy/solution, propose templates, give ideas for topics and campaigns, etc. that are relevant to your industry. With the right approach, we can help position your brand as an expert in your field.

4. Next, we will create a content calendar

a plan or solution to ensure you stay consistent in your communications. This is a very useful exercise that includes outlining topics that will be covered in future newsletters. Staying organised in this way ensures that you are delivering value to your subscribers on a regular basis

5. Once the newsletter has been written and the design finalised, it needs a compelling subject line

Those magic words that make you open and read it. Remember, it is the first thing your subscribers will see, so it is important to make it engaging or intriguing. We do this by using action words, asking questions and being specific about what readers can expect to find in the newsletter.

6. We stay focused on providing value in your digital newsletters

Like all of us, your subscribers are busy people, so it is important to make sure the content provided is valuable and relevant to them, for example, actionable tips, useful industry/product/service news and exclusive promotions or discounts.

7. Making it visually appealing, one of our specialist skills, is vital

We add high-quality images and videos to break up blocks of text and make it more engaging and attractive for your subscribers.

8. Testing and refining are the final steps

Once newsletters have been sent, we can monitor their success by tracking open rates and click-through rates. This gives us an idea of how your subscribers are engaging with the content. We can then use this feedback to refine and improve the newsletter over time.

FAQs

Why is a Newsletter Important for My Marketing Plan?

A regular newsletter is an effective way to stay in touch with your subscribers (which could be prospective or existing clients/customers). It also builds trust and credibility and promotes your products or services. By consistently delivering valuable and relevant content to your audience, you can increase customer loyalty and retention and ultimately drive more sales. It also positions you as a specialist.

What are the Benefits of having a Newsletter?

As a brand or a company, there are several benefits of having a newsletter, including:

● Driving people to your website
● Generating new leads and sales
● Providing value to your audience
● Increasing brand awareness and visibility
● Positioning yourself as a specialist in your industry
● Gathering feedback and insights from your audience
● Building relationships with your customers and subscribers

What are the Benefits of having a Newsletter?

As a brand or a company, there are several benefits of having a newsletter, including:

What Should I Put in My Newsletter?

The content of your newsletter will depend on your industry and your audience, but some common elements include:

● Links to your website
● Industry news and trends
● Exclusive promotions and discounts
● Updates on your products or services
● Discontinuation of a product or service
● Customer success stories and testimonials
● Tips and advice related to your brand/business

How Often Should I Send Out My Newsletter?

The frequency of your newsletter will depend on your audience and the type of content you are delivering. Some companies send out newsletters weekly, while others send them monthly or quarterly. It is important to find a schedule that works for your audience and your business and to be consistent with your delivery. For example, if your company sells products on a website, you want to remind and encourage your customers to return frequently.

How Can I Measure the Success of My Newsletter?

There are several metrics you can use to measure the success of your newsletter, including open rates (how many people opened it), click-through rates (how many people clicked on links) and conversion rates (how many people completed the action you desired, e.g. purchased a product). By tracking these online metrics over time, you can identify areas for improvement and optimise your newsletter through ongoing development for better results.